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This site has the following in the site, "Help Us Build a Better North Coast." We noticed that the web site also stated " Mid North Coast Encouraged to Get Cracking as Deadline Approaches for Regional Growth Fund." It also stated " Mid North Coast to Benefit From a Fairer and Simpler Welfare System. New Grandstands for Coffs Coasts EPIC Stadium Upgrade. Delivered Pacific Highway Upgrade Complete Between Port Macquarie and Kempsey. STEM Program Sets Nambucca Valley Preschoolers for Jobs of the Future. Grants Supporting Ex-Service Organisations Now Open for Applications." The header had Australia as the highest ranking keyword. It was followed by Nationals, Liberal, and election which isn't as ranked as highly as Australia. The next words the site uses is policy. policies was also included and might not be seen by web engines.